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The Transformation of Alcatel Standard Electrica S.A. (A and B)

Author: Chakravarthy, Balaji S ; Gargiulo, Martin ; Laneyrie, RogerINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 21 p. + 20 p.Type of document: INSEAD CaseAbstract: This two part case series describes ASESA's reconversion under two different plans: case A (1984-87, under ITT) and case B (1987-1991, under Alcatel). The importance of managing a firm's stockholders during corporate transformation in highlightedPedagogical Objectives: These are the first two in a four part case series. In contrast with the American approach to corporate transformation, as exemplified by GE, this case series provides a European counter example. The results at ASESA are more incremental but perhaps more durable. The case raises an important question: does not the process through which a company's transformation is managed influence the kind of organization that it can aspire to post-transformation?
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These are the first two in a four part case series. In contrast with the American approach to corporate transformation, as exemplified by GE, this case series provides a European counter example. The results at ASESA are more incremental but perhaps more durable. The case raises an important question: does not the process through which a company's transformation is managed influence the kind of organization that it can aspire to post-transformation?

This two part case series describes ASESA's reconversion under two different plans: case A (1984-87, under ITT) and case B (1987-1991, under Alcatel). The importance of managing a firm's stockholders during corporate transformation in highlighted

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