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Author: Winkler, John Publisher: William Heinemann, 1983.Language: EnglishDescription: viii, 280 p. ; 22 cm.ISBN: 434922463Type of document: BookNote: "Published on behalf of the Institute of Marketing."/Bibliography: p. 278/Includes index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5416.5 .W55 1983
(Browse shelf)
000011126
Available

"Published on behalf of the Institute of Marketing."/Bibliography: p. 278/Includes index

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