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Alcatel Standard Electrica S.A. Cenit: reaching for new heights

Author: Chakravarthy, Balaji S ; Gargiulo, Martin ; Laneyrie, RogerINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseAbstract: The case describes the introduction of an innovative new program called Cenit, describing the developments leading up to it, the Cenit organization and philosophy, the Cenit model and the challenges facing the company in implementing it.Pedagogical Objectives: This is the last of a four part case series, allowing the students to discuss corporate selfrenewal and its timing vis-à-vis corporate turnaround/The case describes the introduction of an innovative new program called Cenit, describing the developments leading up to it, the Cenit organization and philosophy, the Cenit model and the challenges facing the company in implementing it
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This is the last of a four part case series, allowing the students to discuss corporate selfrenewal and its timing vis-à-vis corporate turnaround/The case describes the introduction of an innovative new program called Cenit, describing the developments leading up to it, the Cenit organization and philosophy, the Cenit model and the challenges facing the company in implementing it

The case describes the introduction of an innovative new program called Cenit, describing the developments leading up to it, the Cenit organization and philosophy, the Cenit model and the challenges facing the company in implementing it.

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