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Alcatel standard electrica S.A.: the industrial electronics division

Author: Chakravarthy, Balaji S ; Laneyrie, RogerINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseAbstract: This case describes the remarkable success story of the Industrial Electronics Division created at ASESA in 1984 as an in-house employment agency to help find suitable subcontracting opportunities for ASESA's redundant employees. By 1993, the division had established itself as a key competence centre within Alcatel and earned the "Most Admired Company" award in Spain, awarded by Actualidad EconomicaPedagogical Objectives: The case focuses on how new competencies are developed in an enterprise and allows also for a reflection on the simultaneous need for renewal even as a company restructures.
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The case focuses on how new competencies are developed in an enterprise and allows also for a reflection on the simultaneous need for renewal even as a company restructures.

This case describes the remarkable success story of the Industrial Electronics Division created at ASESA in 1984 as an in-house employment agency to help find suitable subcontracting opportunities for ASESA's redundant employees. By 1993, the division had established itself as a key competence centre within Alcatel and earned the "Most Admired Company" award in Spain, awarded by Actualidad Economica

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