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1983 AMA Winter Educators' Conference: Research methods and causal modeling in marketing

Author: Darden, William R. ; Monroe, Kent B. ; Dillon, William R. Corporate author: American Marketing Association Meeting: AMA Winter Educators' Conference, Sarasota, FL, February, 1983 Publisher: American Marketing Association, 1983.Language: EnglishDescription: 278 p. ; 28 cm.ISBN: 0877571627Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .A34 1983
(Browse shelf)

Includes bibliographical references

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