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Readings in marketing strategy

Author: Larréché, Jean-Claude ; Strong, Edward CINSEAD Area: MarketingPublisher: Scientific, 1982.Language: EnglishDescription: viii, 316 p. ; 28 cm.ISBN: 0894260308Type of document: INSEAD BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
INSEAD Book Doriot Library
Main Collection
Print HF5415.13 .R365
(Browse shelf)
000193940
Available
INSEAD Book Doriot Library
Main Collection
Print HF5415.13 .R365
(Browse shelf)
000010094
Available

Includes bibliographical references and index

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