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Marketing: concepts and applications

Author: Schewe, Charles D ; Smith, Reuben M Series: McGraw-Hill series in marketing Publisher: McGraw-Hill, 1983.Edition: 2nd edLanguage: EnglishDescription: xx, 715 p. ; 24 cm.ISBN: 0070552517Type of document: BookNote: Includes bibliographies and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .S3238 1983
(Browse shelf)

Includes bibliographies and index

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