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Perspectives on strategic marketing management

Author: Kerin, Roger A. ; Peterson, Robert A.Publisher: Allyn and Bacon, 1983.Edition: 2nd edLanguage: EnglishDescription: xiii, 483 p. ; 24 cm.ISBN: 0205079229 (pbkType of document: BookNote: Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.13 .P38 1983
(Browse shelf)

Includes bibliographies

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