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CBS and Ted Turner: a Morality Play?

Author: Schneider, Susan C. ; Hanson, LennyINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1987.Language: EnglishDescription: 8 p.Type of document: INSEAD CaseAbstract: The case describes the failed takeover attempt of CBS by Ted Turner incorporating media language used to describe the events. The case can be taughts on its own or as part of a series on takeover attempts comprising "Carlo de Benedetti and Société Générale de Belgique: David and Goliath" and "T. Boone Pickens and the Oil Patch"Pedagogical Objectives: To explore "soft" data such as language to evaluate purpose of these events; to question societal and industrial norms, values and behaviors
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To explore "soft" data such as language to evaluate purpose of these events; to question societal and industrial norms, values and behaviors

The case describes the failed takeover attempt of CBS by Ted Turner incorporating media language used to describe the events. The case can be taughts on its own or as part of a series on takeover attempts comprising "Carlo de Benedetti and Société Générale de Belgique: David and Goliath" and "T. Boone Pickens and the Oil Patch"

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