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Cashbuild (A)

Author: Schneider, Susan C. ; Bernstein, AlanINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1988.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseAbstract: This case describes the efforts of a South African entrepreneur, Albert Koopman, to establish a participatory management's structure incorporating both white and black workers. It depicts a South African firm operating within the system to create cultural changePedagogical Objectives: · To explore the problems of establishing participatory management · To provide an insider's attempt to change the cultural practices (apartheid) from within the system.
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· To explore the problems of establishing participatory management · To provide an insider's attempt to change the cultural practices (apartheid) from within the system.

This case describes the efforts of a South African entrepreneur, Albert Koopman, to establish a participatory management's structure incorporating both white and black workers. It depicts a South African firm operating within the system to create cultural change

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