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Effective frequency: the relationship between frequency and advertising effectiveness

Author: Naples, Michael J. Publisher: Association of National Advertisers, 1979.Language: EnglishDescription: vi, 140 p. ; 27 cm.Type of document: BookNote: Bibliography: p. 135-140
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5826.5 .N36 1979
(Browse shelf)

Bibliography: p. 135-140

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