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Marketing strategies for a tough environment

Author: La Placa, Peter J. ; Frank, Newton Series: American Marketing Association proceedings series ; no. 45 Publisher: American Marketing Association, 1980.Language: EnglishDescription: viii, 211 p. ; 28 cm.ISBN: 0877571252Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .A2 A58 1980
(Browse shelf)

Includes bibliographical references and index

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