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Unilever in Asia

Author: Lasserre, Philippe ; Butler, CharlotteINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1993. ; INSEAD Euro-Asia Centre (EAC) 1993.Language: EnglishDescription: 14 p.Type of document: INSEAD CaseAbstract: Describes how Unilever has developed its business in Asia and how it manages them. Analysis of the various organizational mechanisms usedPedagogical Objectives: Looks at how to develop in Asia Pacific and multinational Management
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Looks at how to develop in Asia Pacific and multinational Management

Describes how Unilever has developed its business in Asia and how it manages them. Analysis of the various organizational mechanisms used

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