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Consumer satisfaction and dissatisfaction: perspectives and overview

Author: Hunt, H. Keith Publisher: Marketing Science Institute, 1977.Language: EnglishDescription: 45 p. ; 28 cm.Type of document: BookNote: Excerpted from proceedings of a conference on "Conceptualization and Measurement of Consumer Satisfaction/Dissatisfaction"
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.32 .H86 1977
(Browse shelf)
000212856
Available

Excerpted from proceedings of a conference on "Conceptualization and Measurement of Consumer Satisfaction/Dissatisfaction"

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