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Marketing and preventive health care: interdisciplinary and interorganizational perspectives

Author: Cooper, Philip D ; Kehoe, William J. ; Murphy, Patrick E. Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1978.Language: EnglishDescription: ix, 132 p. ; 23 cm.ISBN: 0877571058Type of document: BookNote: Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977/Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Archives
Print RA427 .N376 1977
(Browse shelf)
000135131
Available

Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977/Includes bibliographies

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