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Cumulative advertising effects: sources and implications

Author: Clarke, Darral G. Publisher: Marketing Science Institute, 1977.Language: EnglishDescription: xiv, 209 p. ; 28 cm.Type of document: BookNote: Includes bibliographical references
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5822 .C5
(Browse shelf)
000201461
Available

Includes bibliographical references

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