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The Transformation of ATandT

Author: Ghoshal, Sumantra ; Ackenhusen, MaryINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 32 p.Type of document: INSEAD CaseAbstract: The case presents the restructuring and renewal undertaken by the company between 1984 through 1994 as it transforms itself from the US monopolistic provider of telecommunications to a leading global competitor in the fast developing inform industry (a merger of the telecommunications, informatin, and entertainment markets). Based on over 25 interviews with corporate and business unit management, as well as published sources; the case discusses the various aspects of change from both the strategic and organizational aspectsPedagogical Objectives: The case is multifaceted and can be used to discuss a number of topics including: - corporate transformation - corporate strategy - globalization - geographic/product line matrix - creation and integration of autonomous business units - leadership - corporate culture
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The case is multifaceted and can be used to discuss a number of topics including: - corporate transformation - corporate strategy - globalization - geographic/product line matrix - creation and integration of autonomous business units - leadership - corporate culture

The case presents the restructuring and renewal undertaken by the company between 1984 through 1994 as it transforms itself from the US monopolistic provider of telecommunications to a leading global competitor in the fast developing inform industry (a merger of the telecommunications, informatin, and entertainment markets). Based on over 25 interviews with corporate and business unit management, as well as published sources; the case discusses the various aspects of change from both the strategic and organizational aspects

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