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Measuring the effect of advertising: a comprehensive approach

Author: Kennedy, Sherril ; Corkindale, David Series: Saxon House studies Publisher: Saxon House, 1975.Language: EnglishDescription: xvii, 241 p. ; 24 cm.ISBN: 0347011101Type of document: BookNote: Includes bibliographies and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Print HF5827 .C66
(Browse shelf)

Includes bibliographies and index

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