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Broadening the concept of consumer behavior

Author: Zaltman, Gerald ; Sternthal, BrianPublisher: Association for Consumer Research, 1975.Language: EnglishDescription: 150 p. ; 28 cm.Type of document: BookNote: Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.32 .Z36 1975
(Browse shelf)
000216154
Available
Book Doriot Library
Main Collection
Print HF5415.32 .Z36 1975
(Browse shelf)
000216162
Available

Includes bibliographies

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