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Market structure and industrial performance: a review of statistical findings

Author: Vernon, John Mitcham Series: Marketing Science Institute series Publisher: Allyn and Bacon, 1972.Language: EnglishDescription: 140 p. : Graphs ; 24 cm.Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HD41 .V47 1972
(Browse shelf)

Includes bibliographical references and index


Market structure and industrial performance Market structure and industrial performance Preface: x i Chapter 1 PERSPECTIVE ON CURRENT PUBLIC POLICY: 1 Concentration-Performance Relationship: 1 Advertising and Product Differentiation: 3 Summary: 5 References: 6 Chapter 2 THEORY OF MARKET STRUCTURE-PERFORMANCE MODEL: 7 Perfect Competition: 8 Pure Monopoly: 10 Assumption of Profit Maximization: 12 Imperfect Competition: 14 Monopolistic Competition Conjectural Variations Limit Price Model Digression on Barriers and Public Policy Other Models Recent Theoretical Developments: 23 Dorfman-Steiner Model Baumol Model Williamson Model Cyert and March Behavioral Theory Structure, Conduct, and Performance: 28 Market Structure Market Conduct Market Performance Appendix 1: General Duopoly Model: 3 1 Appendix 11: Dorfman-Steiner Model: 32 References: 34 Chapter 3 CONCENTRATION, PERFORMANCE, AND PROFITS: 37 The Role of Conduct: 3 7 Economic Concentration: 40 Census Concentration Ratios The H Index Some Dynamic Aspects of Concentration Performance and Profit Rates: 47 Technical Efficiency Selling Costs Product Quality, Design, and Variety Allocative Efficiency and Profit Rates References: 62 Chapter 4 BARRIERS TO ENTRY: 67 Product Differentiation: 6 7 Differentiability and Differentiation Cross-Elasticity Measure Bernhardt-MacKenzie Measure Advertising and Differentiation Measuring Product Differentiation Barriers Advertising and Concentration Scale-Economy Barriers: 78 Digression on Measuring Scale Economies Cost as a Function of Rate and Volume Absolute-Cost Barriers: 85 Tests of Complete Model: 8 6 Bain and Mann Studies Comanor and Wilson Study Miller Study FTC Food Industry Study Causality Problem Profit Measure Problem Summary: 9 3 Appendix 111: Schmalensee Model: 9 3 References: 99 Chapter 5 PROGRESSIVENESS: 102 Opposing Hypotheses: 102 Schumpeter-CalbraithHypothesis Competitive Hypothesis Empirical Studies: 105 Research and Development Innovation Diffusion References: 115 Chapter 6 SUMMARY AND CONCLUSION: 117 References: 120 BIBLIOGRAPHY FOR INDUSTRIAL ORGANIZATION: 121 Index: 137

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