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Advertising in America; the consumer view

Author: Bauer, Raymond Augustine ; Greyser, Stephen A. ; Kanter, Donald L. ; Weilbacher, William M. Corporate author: American Association of Advertising Agencies Publisher: Harvard University Press, 1968.Language: EnglishDescription: xxvi, 473 p ; 21 cm.Type of document: BookNote: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."/Bibliographical footnotes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5822 .B335
(Browse shelf)
000237945
Available

"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."/Bibliographical footnotes

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