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Government marketing: theory and practice

Author: Mokwa, Michael P. ; Permut, Steven E.Meeting: Yale University American Marketing Association (AMA Series: Praeger series in public and nonprofit sector marketing Publisher: Praeger, 1981.Language: EnglishDescription: xvi, 384 p. ; 25 cm.ISBN: 0030583160Type of document: BookNote: Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association/Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print JF1351 .G68 1979
(Browse shelf)
000290209
Available

Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association/Includes bibliographies

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