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Michelin and the world tire industry in 1993

Author: Cool, Karel O. ; Chahid-Nourai, Behrouz ; Howe, JamesINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1994.Language: EnglishDescription: 31 p.Type of document: INSEAD CaseAbstract: The case describes the globalisation of the tire industry and the fight for global leadership among Michelin, Bridgestone and Goodyear. It focuses on Michelin: how they achieved their number one position world-wide and what their challenges are in 1993Pedagogical Objectives: The case illustrates the forces driving the globalisation of industries and the economics of the industry. The case allows the class to address issues related to competition in situations of overcapacity, the need and nature of possible cooperation and the essence of strategic commitments
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The case illustrates the forces driving the globalisation of industries and the economics of the industry. The case allows the class to address issues related to competition in situations of overcapacity, the need and nature of possible cooperation and the essence of strategic commitments

The case describes the globalisation of the tire industry and the fight for global leadership among Michelin, Bridgestone and Goodyear. It focuses on Michelin: how they achieved their number one position world-wide and what their challenges are in 1993

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