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Beijing Supreme Switchboard Co

Author: Lasserre, Philippe INSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1994. ; INSEAD Euro-Asia Centre (EAC) 1994.Language: EnglishDescription: 6 p.Type of document: INSEAD CaseAbstract: Lim Boon Ong, a Singaporean Chinese is involved in a joint-venture with a Chinese partner. Conflicts lead the joint-venture to be taken overPedagogical Objectives: to look at the problems involved in joint venturing in China; to describe the competitive context of China; an understanding of partners' behaviour; and the evolution of joint ventures.
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to look at the problems involved in joint venturing in China; to describe the competitive context of China; an understanding of partners' behaviour; and the evolution of joint ventures.

Lim Boon Ong, a Singaporean Chinese is involved in a joint-venture with a Chinese partner. Conflicts lead the joint-venture to be taken over

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