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The Bull market international printers, Mexico (A, B andC)

Author: Kets de Vries, Manfred F. R. ; Florent-Treacy, ElizabethINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 3 p. + 1 p. + 3 p.Type of document: INSEAD CaseAbstract: This case looks at a situation in which a German managing director, newly assigned to his organization's Mexican subsidiary, confronts a dilemna in which cross-cultural understanding plays an important part. The German's preparation and training for the move are touched on, as are the stereotypes of German business practices vs. Mexican business practices. The potential for cross-cultural conflict is examined in the context of the successful negotiation of an important contract between the German managing director and a major Mexican clientPedagogical Objectives: This case will be useful in organizational behavior courses in which the question of cross-cultural management is raised. It addresses in particular the issues of preparation for expatriate posts, and the importance of cultural sensitivity
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This case will be useful in organizational behavior courses in which the question of cross-cultural management is raised. It addresses in particular the issues of preparation for expatriate posts, and the importance of cultural sensitivity

This case looks at a situation in which a German managing director, newly assigned to his organization's Mexican subsidiary, confronts a dilemna in which cross-cultural understanding plays an important part. The German's preparation and training for the move are touched on, as are the stereotypes of German business practices vs. Mexican business practices. The potential for cross-cultural conflict is examined in the context of the successful negotiation of an important contract between the German managing director and a major Mexican client

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