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Do you read me? The development and maintenance of trust in global virtual teams

Author: Leidner, Dorothy ; Järvenpää, S. L.INSEAD Area: Technology and Operations Management Series: Working Paper ; 97/95/TM Publisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 32 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: We explore how trust is built and maintained in global virtual teams where the virtual form is built on electronic networks alone. Our study involving a sample of 29 global virtual teams, consisting of 4 to 6 members residing in different countries, and interacting and working together for 7 to 7 weeks suggests that global virtual teams can exhibit high levels of trust, including identification-based trust. Yet, teams in virtual context did not seem to follow necessarily a path of deterrence- to knowledge - to identification-based trust. The identification-based trust tended to revolve around a common task rather than based on the individuating cues from the members. We found partial support for swift trust. Pragmatically, this study suggests that under certain circumstances, a global virtual team can build and maintain trust without face to face contact. Theoretically, it extends the developmental model of trust and the theory of swift trust to the global virtual team context
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We explore how trust is built and maintained in global virtual teams where the virtual form is built on electronic networks alone. Our study involving a sample of 29 global virtual teams, consisting of 4 to 6 members residing in different countries, and interacting and working together for 7 to 7 weeks suggests that global virtual teams can exhibit high levels of trust, including identification-based trust. Yet, teams in virtual context did not seem to follow necessarily a path of deterrence- to knowledge - to identification-based trust. The identification-based trust tended to revolve around a common task rather than based on the individuating cues from the members. We found partial support for swift trust. Pragmatically, this study suggests that under certain circumstances, a global virtual team can build and maintain trust without face to face contact. Theoretically, it extends the developmental model of trust and the theory of swift trust to the global virtual team context

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