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Corporate strategy: an analytic approach to business policy for growth and expansion

Author: Ansoff, H. Igor Publisher: McGraw-Hill, 1965.Language: EnglishDescription: 241 p. : Ill. ; 22 cm.Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HD31 .A58
(Browse shelf)
Book Tanoto Library
Textbook Collection (PhD)
Print HD30.28 .A67 1965
(Browse shelf)
Consultation only

Includes bibliographical references and index


Corporate Strategy 1. Sructure of Business Decisions operating, administrative, and strategic decisions Interraction and conflicts among classes Organizational environment for strategic decisions 2. 1 AModelforStrategicDecisions Captital investment theory Steps in genral problem solving shortcomings of capital investment theory Conidtiond for a new theory Historical background Outline of adpative search theory for strategy formulation 12 3. Objectives Conflicting philosophies of business objectives Effect of structural changes within the firm Economists' objectives Managerialist objectives BehavioraI theory of the firm Basis for a practical system of objectives: interaction of economic and behavioral elements The basic economic objective of the firm 29 4. A Practical System of Objectives Problems posed by partial ignorance and uncertainty The planning and the long-term horizons Threshold-goals for the firm Conflict between proximate and long-term profitability Unforeseeable conHierarchy of the long-term objective tingencies lnternul and external flexibility Noneconomic objectives and construints Objectives of individuals Setting of objectives as an Overall hierarchy of objectives open-ended process 43 5. Synergy and Capability Profiles Concept of Synergy and the 2 + 2 = 5 efTecr eraring, investment, sales, and management Synergy Startup synergy and operating synergy Symmetry and joint effects A framework for evaluation of synergy Strengths and weaknesses Competence and competitive profiles Uses of profiles 6. Concept of Strategy. The common thread and the concept of the firm's business Components of strategy: productConcept of strategy market scope, growth vector, competitive advantage, and synergy Strategy needs for different types of firms Is strategy necessary? Strategy, policy, and operating procedures 103 7. Why Firms Diversify Differences in management attitudes towardstrategy The trigger signal Guidelines for strategic analysis , Reason for diversification Management latitude in exercising rlisk preferences Diversification alternatives: horizontal, vertical, concentric. and conelomerate diversification Contribution to objectives Advantages and limitaations of conglomerate strategy The Appraisal Internal appraisal: current forecast, industry potential, strengths and weaknesses, revised forecast, totaI gap Diversification gap Expansion gap External appraisal: criteria for search and evaluation, preliminary list of industries, economic and competitive characteristics of industries, acceptable list of industries, the diversification decision Synergy and structure Choice of Strategy Product-market portfolios Critical mass Feasibility Weighting of alternatives Allowing for risk and uncertainty Rules for-decision Competitive advantage Synergy component of strategy Acquisition versus internal growth Summary: the total flow of decisions, characteristics of the adaptive search method Uses of Strategy An overview of the book Proiect evaluation A total planning framework Planning framework a d organizan tional structure 122 8. 139 9. 172 10. 207 References Name Index Subject Index 227 237 239

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