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Market segmentation and product line design in remanufacturing

Author: Ferrer, G. INSEAD Area: Technology and Operations Management Series: Working Paper ; 96/66/TM Publisher: Fontainebleau : INSEAD Centre for the Management of Environmental and Social Responsibility (CMER) 1996.Language: EnglishDescription: 7 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: This paper describes an environment where two products are offered, one is remanufactured and the other is all-new. Examining the trade-offs between the customer's utility and production cost variables, the model identifies conditions under which the remanufacturing product may coexist with the all-new product. The paper concludes with some insights on why remanufacturing can be successful with some products but nonexistent with many others
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This paper describes an environment where two products are offered, one is remanufactured and the other is all-new. Examining the trade-offs between the customer's utility and production cost variables, the model identifies conditions under which the remanufacturing product may coexist with the all-new product. The paper concludes with some insights on why remanufacturing can be successful with some products but nonexistent with many others

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