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Separating the fads from the facts: trends in manufacturing action programmes and competitive priorities from 1986 till 1994

Author: De Meyer, Arnoud ; Pycke, BINSEAD Area: Technology and Operations Management Series: Working Paper ; 96/21/TM Publisher: Fontainebleau : INSEAD, 1996.Language: EnglishDescription: 22 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Manufacturing strategy is about the choice of priorities and the process and programmes through which these choices are implemented. Since 1986 we have carried out at INSEAD a bi-yearly survey of manufacturing strategy practices in Europe which focuses on these prioritites and action programmes. Using the data of 5 consecutive surveys we have analysed the evolution of manufacturing action programmes and competitive priorities over the last decade. It appears that the consistently most emphasised action programmes are in the field of integrating information technology. We observe that "hard" standalone technology has been abandoned in favour of "soft" action programmes e.g. startegic human resources management. This shift in action programmes can be explained by a shift in competitive priorities. Quality has increasingly become a qualifier for European manufacturing companies, while the ability to offer dependable deliveries and low pricing has gained considerably in importance from 1986 till 1994
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Manufacturing strategy is about the choice of priorities and the process and programmes through which these choices are implemented. Since 1986 we have carried out at INSEAD a bi-yearly survey of manufacturing strategy practices in Europe which focuses on these prioritites and action programmes. Using the data of 5 consecutive surveys we have analysed the evolution of manufacturing action programmes and competitive priorities over the last decade. It appears that the consistently most emphasised action programmes are in the field of integrating information technology. We observe that "hard" standalone technology has been abandoned in favour of "soft" action programmes e.g. startegic human resources management. This shift in action programmes can be explained by a shift in competitive priorities. Quality has increasingly become a qualifier for European manufacturing companies, while the ability to offer dependable deliveries and low pricing has gained considerably in importance from 1986 till 1994

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