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Business implications of multimedia: the case of Spain

Author: Lozano, A ; Angehrn, Albert A.INSEAD Area: Technology and Operations Management Series: Working Paper ; 96/10/CALT2 Publisher: Fontainebleau : INSEAD Centre for Advanced Learning Technologies (CALT) 1996.Language: EnglishDescription: 50 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: The aim of this study is to analyse the "multimedia phenomenon" in order to provide up-to-date information and insights on its current impact on companies and on the development of European industry in general. The report focuses particularly on Spain, contributing to a better understanding of: - the current state and the development of the multimedia industry in Spain, - the key factors affecting this development, - the dynamics of market acceptance of current and future multimedia products and services generated by this development, - the major transformation affecting industry in general derived from the spread of such products
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The aim of this study is to analyse the "multimedia phenomenon" in order to provide up-to-date information and insights on its current impact on companies and on the development of European industry in general. The report focuses particularly on Spain, contributing to a better understanding of: - the current state and the development of the multimedia industry in Spain, - the key factors affecting this development, - the dynamics of market acceptance of current and future multimedia products and services generated by this development, - the major transformation affecting industry in general derived from the spread of such products

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