Normal view MARC view

Greenpeace vs. Ford: catalytic converters come to the UK

Author: Gabel, H. Landis ; Nolan, H. ; Wrigley, GINSEAD Area: Economics and Political SciencePublisher: Fontainebleau : INSEAD, 1990.Language: EnglishDescription: 31 p.Type of document: INSEAD CaseAbstract: Looks at the conflict between Ford U.K. and Greenpeace. Ford had refused to offer cars with catalytic converters in the U.K., preferring instead to advocate development of its lean burn technology. Greenpeace targeted Ford for a vigorous public relations attack, which resulted in Ford finally introducing catalytic converters, although whether because of or in spite of Greenpeace is open to question.Pedagogical Objectives: Show that a sophisticated understanding of and a pro-active involvement in the public policy making process, can prevent a company finding itself in a no-win position, in which it appears to be opposing environmental protection.
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Case Doriot Library
INSEAD Publications Display
Print Consultation only

Show that a sophisticated understanding of and a pro-active involvement in the public policy making process, can prevent a company finding itself in a no-win position, in which it appears to be opposing environmental protection.

Looks at the conflict between Ford U.K. and Greenpeace. Ford had refused to offer cars with catalytic converters in the U.K., preferring instead to advocate development of its lean burn technology. Greenpeace targeted Ford for a vigorous public relations attack, which resulted in Ford finally introducing catalytic converters, although whether because of or in spite of Greenpeace is open to question.

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?