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Marketing research: applications and problems

Author: Pinson, Christian ; Jain, Arun K. ; Ratchford, Brian T.INSEAD Area: MarketingPublisher: Wiley, 1982.Language: EnglishDescription: xiv, 555 p. ; 24 cm.ISBN: 0-471-10081-1Type of document: INSEAD BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
INSEAD Book Doriot Library
Main Collection
Print HF5415.2 .M3556 1982
(Browse shelf)
000011613
Available
INSEAD Book Doriot Library
Main Collection
Print HF5415.2 .M3556 1982
(Browse shelf)
000454524
Available

Includes bibliographical references and index

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