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Entrepreneurial management: a converging theory for large and small enterprises

Author: Churchill, Neil C ; Muzyka, Daniel F.INSEAD Area: Strategy Series: Working Paper ; 94/64/ENT/SM Publisher: Fontainebleau : INSEAD 1994.Language: EnglishDescription: 17 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: There has been extensive research and experimentation on the part of practitioners in search of a new model of the corporation; one which is able to maintain a high level of performance and adapt to new opportunities under rapidly changing environmental conditions. While much of the change is directed at "re-engineering" and simplifying the current form of corporation, some corporations are seeking a new management model which is more entrepreneurial in nature. Different forms of corporate entrepreneurial activity have been well documented in recent years, generally under the description Corporate Venturing. While this work provides a great deal of insight into relatively isolated entrepreneurial activities of otherwise well established administrative hierarchies, it does not provide us information on the extended ability of medium- and large-sized organizations to adapt to changing sets of opportunities
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There has been extensive research and experimentation on the part of practitioners in search of a new model of the corporation; one which is able to maintain a high level of performance and adapt to new opportunities under rapidly changing environmental conditions. While much of the change is directed at "re-engineering" and simplifying the current form of corporation, some corporations are seeking a new management model which is more entrepreneurial in nature. Different forms of corporate entrepreneurial activity have been well documented in recent years, generally under the description Corporate Venturing. While this work provides a great deal of insight into relatively isolated entrepreneurial activities of otherwise well established administrative hierarchies, it does not provide us information on the extended ability of medium- and large-sized organizations to adapt to changing sets of opportunities

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