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BskyB and cable industry

Author: Genender, Marc ; Dierickx, Ingemar ; Cool, Karel O.INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1992.Language: EnglishDescription: 11 p.Type of document: INSEAD CaseAbstract: This case describes competition among terrestrial broadcasters (BBC, ITV, etc.) cable companies, and satellite broadcasters (BSB and Sky) in the UK broadcasting industry. The case is set in May 1991, six months after the BSB/Sky merger which ended the ferocious battle for leadership in UK satellite broadcasting. The increasing broadcasting supply was bound to render competition intense. Would satellite TV survive?Pedagogical Objectives: Pedagogical objectives not available
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Pedagogical objectives not available

This case describes competition among terrestrial broadcasters (BBC, ITV, etc.) cable companies, and satellite broadcasters (BSB and Sky) in the UK broadcasting industry. The case is set in May 1991, six months after the BSB/Sky merger which ended the ferocious battle for leadership in UK satellite broadcasting. The increasing broadcasting supply was bound to render competition intense. Would satellite TV survive?

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