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General Electric: synopsis

Author: Arora, Mandakini ; Ghoshal, SumantraINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 12 p.Type of document: INSEAD CaseAbstract: The case describes the dramatic transformation of General Electric in the decade of the 1980s, under the leadership of Jack Welch. It is written in a synopsis form, tailored to the needs of senior executive programmes, and highlights the role of the CEO in initiating and leading the process of corporate changePedagogical Objectives: The objective of the case is to discuss and debate the "how to" of corporate performance improvement. Of particular significance is the sequence of moves in the transformation process and the roles and tasks of the CEO in managing organizational momentum in different phases of corporate change
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The objective of the case is to discuss and debate the "how to" of corporate performance improvement. Of particular significance is the sequence of moves in the transformation process and the roles and tasks of the CEO in managing organizational momentum in different phases of corporate change

The case describes the dramatic transformation of General Electric in the decade of the 1980s, under the leadership of Jack Welch. It is written in a synopsis form, tailored to the needs of senior executive programmes, and highlights the role of the CEO in initiating and leading the process of corporate change

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